{"id":6708,"date":"2023-10-24T10:34:52","date_gmt":"2023-10-24T10:34:52","guid":{"rendered":"https:\/\/envolveglobal.org\/advisoryboard-member\/peter-economides\/"},"modified":"2023-10-24T10:34:52","modified_gmt":"2023-10-24T10:34:52","slug":"peter-economides","status":"publish","type":"advisoryboard-member","link":"https:\/\/envolveglobal.org\/el\/advisoryboard-member\/peter-economides\/","title":{"rendered":"Peter Economides"},"content":{"rendered":"<p class=\"\">Peter is a highly experienced global marketing and communications specialist, former EVP and Worldwide Director of Client Services at McCann-Erickson, and former Head of Global Clients at TBWA\\Worldwide. He has worked on some of the world\u2019s leading brands including Absolut, Apple, Beiersdorf, Chivas Regal, Citibank, Coca-Cola, Gillette, L\u2019Or\u00e9al, Nestl\u00e9, Sony and Unilever. Peter founded Felix BNI in 2003.<\/p>\n<p class=\"\">He started in Johannesburg as Advertising and Promotions Manager for <strong>Pepsi-Cola Africa<\/strong>.<\/p>\n<p class=\"\">A short while later he joined <strong>McCann-Erickson South Africa<\/strong> as an Account Executive working on Unilever, Gillette, Kentucky Fried Chicken, L\u2019Or\u00e9al, Avis and a handful of other clients.<\/p>\n<p class=\"\">His first assignment outside South Africa was at <strong>McCann-Erickson Hong Kong<\/strong> as Regional Account Director for South East Asia. Two years later (and without speaking a word of Greek at the time) he moved to Greece as CEO of <strong>McCann-Erickson Athens.<\/strong><\/p>\n<p class=\"\">In 1992 Peter was appointed CEO of <strong>McCann-Erickson Mexico<\/strong>, one of the largest operating units within the McCann-Erickson Worldwide network.<\/p>\n<p class=\"\">In 1996 he moved to <strong>McCann-Erickson Worldwide<\/strong> in New York as Executive Vice President\/Worldwide Director of Client Services. A key role was the management of the $1,8 billion Coca-Cola global advertising account.<\/p>\n<p class=\"\">A few years later Peter moved to <strong>TBWA\\Worldwide<\/strong> as Head of Global Clients. That\u2019s where he met Steve Jobs when the global relaunch of Apple was assigned to TBWA.<\/p>\n<p class=\"\">Peter has served as the voluntary Board Chair of leading global charity, <strong>Make-A-Wish International<\/strong>, based in Phoenix Arizona. He is a member of the Advisory Boards of the <strong>Los Angeles Greek Film Festival<\/strong> and the <strong>OXI Day Foundation<\/strong> in Washington DC. He is a Trustee of the <strong>SAHETI School<\/strong> in Johannesburg.<\/p>\n<p class=\"\">Peter has received a Lifetime Achievement Award from the <strong>Hellenic Council of America<\/strong>. At the same time, his work was recognised by the <strong>US Congress<\/strong>. Early in 2018, the <strong>International Propeller Club of the United States<\/strong> honoured him with a Members\u2019 Award of Excellence.<\/p>\n","protected":false},"featured_media":6157,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-6708","advisoryboard-member","type-advisoryboard-member","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/advisoryboard-member\/6708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/advisoryboard-member"}],"about":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/types\/advisoryboard-member"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/media\/6157"}],"wp:attachment":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/media?parent=6708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}