{"id":10088,"date":"2019-11-01T13:39:45","date_gmt":"2019-11-01T13:39:45","guid":{"rendered":"https:\/\/envolveglobal.org\/%cf%84%ce%bf-%ce%bd%ce%ad%ce%bf-%ce%bb%ce%b5%ce%be%ce%b9%ce%bb%cf%8c%ce%b3%ce%b9%ce%bf-%cf%84%ce%bf%cf%85-marketing\/"},"modified":"2024-04-18T08:50:13","modified_gmt":"2024-04-18T08:50:13","slug":"%cf%84%ce%bf-%ce%bd%ce%ad%ce%bf-%ce%bb%ce%b5%ce%be%ce%b9%ce%bb%cf%8c%ce%b3%ce%b9%ce%bf-%cf%84%ce%bf%cf%85-marketing","status":"publish","type":"post","link":"https:\/\/envolveglobal.org\/el\/%cf%84%ce%bf-%ce%bd%ce%ad%ce%bf-%ce%bb%ce%b5%ce%be%ce%b9%ce%bb%cf%8c%ce%b3%ce%b9%ce%bf-%cf%84%ce%bf%cf%85-marketing\/","title":{"rendered":"\u03a4\u03bf \u03bd\u03ad\u03bf \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf \u03c4\u03bf\u03c5 marketing"},"content":{"rendered":"<p>\u03a4\u03bf \u03bd\u03ad\u03bf \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf \u03c4\u03bf\u03c5 marketing<\/p>\n<p>\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bf\u03b3\u03bf \u03c0\u03bf\u03c5 \u03b7 \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 marketing \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 -\u03c0\u03c7 \u03c4\u03b1 social media- \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03ba\u03b1\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bf\u03b3\u03bf \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af marketers&#8230; \u03b5\u03c0\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03ba\u03c1\u03b1\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c6\u03c1\u03b1\u03c3\u03b5\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 \u00abmarketing mix\u00bb \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd 4Ps. \u039d\u03b1 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2, \u03b3\u03b9\u03b1 update \u03c3\u03c4\u03bf \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2 (\u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b1 \u03b1\u03b3\u03b3\u03bb\u03b9\u03ba\u03ac. \u03a4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03c9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03b9\u03bd\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03c9, \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1).<\/p>\n<p><strong>Behavioural Branding<\/strong>: \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03b9\u03ba\u03cc branding \u03ae \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae marketing \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2, \u03bc\u03b5 \u03c0\u03bf\u03bb\u03cd \u03b5\u03ba\u03c4\u03b5\u03c4\u03b1\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc. \u039f\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2.<\/p>\n<p style=\"text-align: center;\">\u039a\u03ac\u03bd\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c3\u03c4\u03bf <strong>Epixeiro.<\/strong><\/p>\n<p style=\"text-align: right;\">\u03a0\u03b7\u03b3\u03ae \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5:<\/p>\n<p style=\"text-align: right;\"><img decoding=\"async\" class=\"alignnone wp-image-12842 \" src=\"https:\/\/envolveglobal.org\/wp-content\/uploads\/2019\/07\/0ddbcd0491d9f263a610c3c8ce7640c1_400x400-300x300.jpeg\" alt=\"Envolve\" width=\"160\" height=\"160\" title=\"Envolve\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03bd\u03ad\u03bf \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf \u03c4\u03bf\u03c5 marketing \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bf\u03b3\u03bf \u03c0\u03bf\u03c5 \u03b7 \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 marketing \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 -\u03c0\u03c7 \u03c4\u03b1 social media- \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03ba\u03b1\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bf\u03b3\u03bf \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af marketers&#8230; \u03b5\u03c0\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03ba\u03c1\u03b1\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 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