{"id":10353,"date":"2022-04-29T10:52:55","date_gmt":"2022-04-29T10:52:55","guid":{"rendered":"https:\/\/envolveglobal.org\/4-ps\/"},"modified":"2024-04-18T08:54:19","modified_gmt":"2024-04-18T08:54:19","slug":"4-ps","status":"publish","type":"post","link":"https:\/\/envolveglobal.org\/el\/4-ps\/","title":{"rendered":"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 4Ps;"},"content":{"rendered":"<p>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 4Ps;<br \/>\n\u03a4\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 Ps \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bb\u03ad\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf marketing \u03b5\u03bd\u03cc\u03c2 \u03b1\u03b3\u03b1\u03b8\u03bf\u03cd \u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf\u00a0 <strong>Product<\/strong>, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, <strong>Price<\/strong>, \u03c4\u03b9\u03bc\u03ae, <strong>Place<\/strong>, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1, \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>Promotion<\/strong>, \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03b3\u03b1\u03b8\u03bf\u03cd \u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u03a4\u03b1 4 Ps \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u00a0marketing mix, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ad\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf.<br \/>\n\u03a4\u03b1 4 P \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2, \u03c0\u03ce\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ae \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03c0\u03ce\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf, \u03c0\u03ce\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<br \/>\n<b>\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 4 Ps<br \/>\n<\/b>\u039f Neil Borden \u03ad\u03ba\u03b1\u03bd\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba &#8211; \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c9\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 P &#8211; \u03c3\u03c4\u03b7 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 1950. \u039f \u039c\u03c0\u03cc\u03c1\u03bd\u03c4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u03c4\u03bf\u03c5 \u03a7\u03ac\u03c1\u03b2\u03b1\u03c1\u03bd\u03c4. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 \u03c4\u03bf 1964 \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf &#8220;The Concept of the Marketing Mix&#8221; \u03b1\u03bd\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0394\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03bf\u03b9 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bf \u039c\u03c0\u03cc\u03c1\u03bd\u03c4\u03b5\u03bd \u03ad\u03ba\u03b1\u03bd\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03b3\u03b1\u03b8\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2.<br \/>\n\u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd, \u03bf\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c4\u03bf\u03c5 Borden \u03b5\u03af\u03c7\u03b1\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03b5\u03c0\u03af \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5. \u0389\u03c4\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf E. Jerome McCarthy, \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c4\u03bf Michigan State University, \u03c0\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 Borden \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1 \u03c4\u03c9\u03bd \u00ab4 Ps\u00bb, \u03ad\u03bd\u03b1\u03bd \u03cc\u03c1\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1. \u03a4\u03bf 1960, \u03bf McCarthy \u03c3\u03c5\u03bd\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf &#8220;Basic Marketing: A Managerial Approach&#8221;,\u00a0 \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1 \u03c4\u03c9\u03bd 4 Ps \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae.<br \/>\n\u03a4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c0\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03b5\u03c0\u03b9\u03bd\u03bf\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03c9\u03bd 4 Ps, \u03c4\u03bf \u03bc\u03b5\u03af\u03b3\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b6\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03ad\u03c7\u03b5\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1. \u039f\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ce\u03bd 4 Ps \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<br \/>\n\u039f\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b5\u03c0\u03b1\u03bd\u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5. \u0395\u03ac\u03bd \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae 4 Ps \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03bc\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac. \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03af \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2.<br \/>\n<b>\u03a0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 4 P \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba;<br \/>\n<\/b>\u03a4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03c9\u03bd 4Ps \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03b3\u03c7\u03b5\u03af\u03c1\u03b7\u03bc\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ae \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03b1\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c4\u03b7\u03c2 \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\">\u039a\u03ac\u03bd\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c3\u03c4\u03bf <a href=\"https:\/\/www.investopedia.com\/\" rel=\"nofollow noopener\" target=\"_blank\">investopedia.com<\/a><\/p>\n<p style=\"text-align: right;\">\u03a0\u03b7\u03b3\u03ae \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5:<\/p>\n<p style=\"text-align: right;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-23608\" src=\"https:\/\/envolveglobal.org\/wp-content\/uploads\/2024\/01\/investopedia-logo-card-300x161.jpg\" alt=\"Envolve\" width=\"300\" height=\"161\" title=\"Envolve\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 4Ps; \u03a4\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 Ps \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bb\u03ad\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf marketing \u03b5\u03bd\u03cc\u03c2 \u03b1\u03b3\u03b1\u03b8\u03bf\u03cd \u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf\u00a0 Product, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, Price, \u03c4\u03b9\u03bc\u03ae, Place, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1, \u03ba\u03b1\u03b9 \u03c4\u03bf Promotion, \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03b3\u03b1\u03b8\u03bf\u03cd \u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u03a4\u03b1 4 Ps \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u00a0marketing mix, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[203],"tags":[],"class_list":["post-10353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-reads-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/posts\/10353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/comments?post=10353"}],"version-history":[{"count":1,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/posts\/10353\/revisions"}],"predecessor-version":[{"id":12004,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/posts\/10353\/revisions\/12004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/media\/9224"}],"wp:attachment":[{"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/media?parent=10353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/categories?post=10353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/envolveglobal.org\/el\/wp-json\/wp\/v2\/tags?post=10353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}