HackThatFashion

Hackthatfashion

Synergies for a sustainable fashion sector

Boosting innovation and business-creation in the fashion industry focusing on sustainability.

We match fashion designers with start-ups and tech-savvy SMEs.

Using design driven methodologies to transfer knowledge and promote digital skills development, sustainability uptake and creation of business opportunities.

With the contribution of the Creative Europe programme of the European Union under the Call for proposals: European Cooperation projects Small Scale CREA-CULT-2021-COOP-1

Workshops & talks

Our News!

Read our first Press Release and more about our participation as members of ECOSYSTEX. Workshops, hackathons, inspiration talks, and many more

see now, buy now fashions

The Problem

The current state of the fashion industry: uncertain,changing and challenging.

Indeed, the fashion industry is undergoing dramatic transformations, from digitization and the rise of ‘see now, buy now’ fashions, to brands redefining the function and timing of fashion weeks, and increasing levels of global integration and competition (Crewe 2017) as well as sustainability challenges.

Similar to many industries of today, the fashion industry predominantly follows principles of a linear economic model. Large amounts of resources are extracted from nature, quickly manufactured into clothing, worn on average just a few times before being disposed of, out of which 73% ends up in landfill or is incinerated (Ellen MacArthur Foundation).

Our Methodology

A transition to a sustainable economy and tech-enabled fashion industry

Our Tools

Service Design for your sustainable and digital transition

31 tools to promote more sustainable and digitalized business models.
Service Design methodology for sustainable fashion through 4 steps: Understand, Define, Make, Release. For brands, startups and SMEs, which create or design fashion products and services.
These tools were curated amongst hundreds of service design tools by the ecosystem.

Our goal was to design a methodology and adjust the available tools targeting the fashion industry, supporting their transition into sustainable and digitalized models.

Sustainability Toolkit

Digitalization Toolkit

Is this program for you?

Fashion Designers & SMEs

HackThatFashion targets fashion designers and small and medium fashion companies in Europe. Through learning and applying design thinking methods and tools, fashion designers will be supported
to practice and build concrete results towards technology and sustainability integration and adoption.

HTF is a cross-sectoral platform where the fashion idustry will connect with the technology and innovation industry at carefully curated hackathons and matchmaking sessions.

Our Community

Our Activities

Hackathons & matchmaking sessions

National Hackathons

HackThatFashion hosted 3 national Hackathons in Estonia, Spain and Greece, where collaborative teams gathered together and generated fashion projects that embrace sustainability. Our main challenge was: “How might we make slow fashion more accessible to people without wealth?” Below you can find more information about the outcomes of each Hackathon.

Gift design hackathon

Estonia Hackathon

The Gift Design Hackathon was organized by the Tartu Centre for Creative Industries and held in Tartu Paranduskelder (Repair Cellar). 47 participants came together to work in teams. The participants were guided by top level mentors and experts from different professional fields. In addition, various mentors and inspirational speakers were providing support and expertise. The goal of the hackathon was to develop design gifts that were made in an environmentally friendly way and promoted reuse. The participants had the opportunity to use material leftovers such as metal, wood, leather, paper, etc., that were given to the event by the local production companies. By the end of the hackathon more than 20 different prototypes of designed gifts were created and the awards were given to the best ideas.

Madrid circular

Spain Hackathon

The Madrid Hackathon was held at the IED in the Palacio de Altamira on November 16-17, 2023. In it, 25 people from different sectors of the fashion industry (from students, designers and entrepreneurs) participated via an open call. The participants went on to identify possible challenges through games and started working and devising solutions. They worked as a team to materialize their ideas into 5 coherent and circular projects and shared them with all participants in a great finale of networking and learning.

Hack, Innovate & Design

Greece Hackathon

The Greek national Hackathon on sustainable fashion: “HackThatFashion Hackathon: Redefine the future of the Fashion Industry: Hack, Innovate and Design where Fashion and Technology connect!” took place in Thessaloniki, on the 22nd & 23rd of February, 2024. 22 people from different sectors of the fashion industry students, designers, crafters and entrepreneurs) participated via an open call.

digital event

Transnational Hackathon

On the 29th of April, 2024, the Hackers from the 3 national hackathons joined a transnational digital event where they shared the projects they designed in the national hackathons. Experts of sustainable and digital fashion participated in insightful discussions and shared valuable knowledge around fashion innovation.

Online Training & learning policy

Influencing Policy

HackThatFashion’s goal has been to build concrete results towards technology and sustainability integration and adoption. Using design driven methodologies, our goal is to transfer knowledge and promote digital skills development, sustainability uptake and creation of business opportunities. This change cannot be achieved without policy making. Below you can find the outcomes of the 3 policy forums that took place in Greece, Spain and Estonia.

Startups & sustainable fashion

sTARTUp Day

HTF is a cross-sectoral platform where the fashion idustry will connect with the technology and innovation industry at carefully curated hackathons and matchmaking sessions.

Our Team

The Consortium

A diverse consortium with a strong presence in European creative industries, sustainable fashion, technology and business.

Stay in touch

Follow Our Journey

With the contribution of the Creative Europe programme of the European Union under the Call for proposals: European Cooperation projects Small Scale CREA-CULT-2021-COOP-1.

The content of this website represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Union, the Creative Europe program or other body of the European Union. The European Commission and the Agency do not accept any responsibility for the use that may be made of the information it contains.