Word of the Week
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Customer Profile

/ˈkʌstəmə(r) ‘prəʊfaɪl/n.
 
A customer profile is a business tool that provides a description of a customer or set of customers that includes demographics, backrounds, hobbies, interests, as well as buying aterns and purchase history.
The profile allows you to visualize the jobs, pain, and gains of the type of customer for whom you intend to create value.
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