Useful Value Proposition Examples (and How to Create a Good One)

A value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost.

If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it.

The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings.

Click below to read the full article by Peep Laja for Conversionxl.com.

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