The Ultimate Guide to Freemium

Businesses are constantly searching for new ways to acquire new customers while also keeping costs down. Unfortunately, these two goals usually have an inverse relationship: It’s difficult to acquire more customers without spending more money.

With customers becoming savvier, and thus skeptical of traditional marketing tactics, this becomes an even bigger challenge. Consumers like to know what value they’re getting before making a purchase decision, so it takes a lot of educating and relationship building in order to convince leads to make a purchase. This is usually done through expensive advertising, sales demos, and other marketing campaigns.

Click below to read the full article by Jeff Cox for HubSpot.

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