24 All-Star Brand Activations That Will Inspire Your Next Campaign
Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get the ball rolling in the right direction. Because each brand has a unique audience and is shooting for individualized goals, personalize your brand activation to reach yours in a creative way.
What is a Brand Activation?
Words like brand activation, guerilla marketing, and experiential marketing get thrown around a lot when a brand uses original and exciting techniques to get its product out into the hands of future super fans, but there’s rarely any kind of distinction between these terms. Having words that mean almost the same thing, depending on their context, can be unnecessarily confusing — especially for brands trying to create a new campaign in one (or all) of those categories.
Click below to read the full article by Sara Mack for Repsly.