Word of the Week
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Crossing the Chasm

v.

A phrase, coined by Geoffrey A. Moore, referring to the challenging strategic and marketing process by which technology startups transition from selling their products or services to early adopters to then selling to the mainstream consumer.

The transition of “crossing the chasm” entails a dramatic shift in mentality and marketing strategy for the starup.

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Resilience Kit during COVID-19 pandemic

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Get through the global crisis of COVID – 19 browsing through resources from the startup community we gather for you daily.

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