Haris Lalatsis

Market Analyst & Founder, Ierax Analytix

About Haris Lalatsis

Haris Lalatsis is a market analyst and founder of ierax analytix. He has been working in market research since 2008. Throughout his career, he has cooperated with most of Greece’s major brands both in qualitative and quantitative research projects. His experience lies mostly in the food and drinks sector, with product and package testing, focus groups and decoding the consumer’s decision-making process. He is a TEDx Speaker, a mentor for various incubators around Greece and a certified member of ESOMAR, the largest organization in the world around market research and its best practices.


Market Research, Market Fit, Pitching, Market Analysis, Competition Mapping.


  • Workshop Facilitator
  • Mentor