FU-TOURISM is a groundbreaking initiative that’s set to transform the small and medium-sized enterprise of the tourism landscape in 6 European countries. We’re empowering 102 SME projects with the knowledge and resources they need to thrive in the green and digital era. As the Transition Pathway report wisely points out, “tourism will never be the same as before the epidemic.”, in response, we’re not just looking at short-term fixes; we’re committed to long-term strategies that will make tourism greener, more resilient, and digitally savvy. Our goal is to align tourism with the objectives of the European Green Deal, the EU’s Digital Single Market, and the modernized European Industrial Strategy. FU-TOURISM is a project funded by the EU under the Single Market Programme.