Word of the Week
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Search Engine Optimization

/səːtʃ ˈɛndʒɪn ɒptɪmʌɪˈzeɪʃ(ə)n
 /n.

 

Also referred to as SEO, Search Engine Optimization is used by businesses and individuals to maximize the visibility of their websites and content in order to maximize organic traffic instead of paid search efforts such as pay per click (PPC).
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