What’s the Difference Between POC and MVP?

Are proof of concept (POC) and minimum viable product (MVP) the same, or do I have to do both? Although each is vital to your product launch, they serve different purposes. In short, POC solves the question, ‘Is there a market for this?’ while MVP answers, ‘Will people buy this?’

You’re not alone in trying to sort out the nuances of these two important product development processes. Entrepreneurs and enterprises alike struggle to differentiate between POC and MVP, and to understand when and how to use each one. You want to get this right; consider that for every seven new product ideas, about four enter development, one and a half are launched, and only one succeeds.

Click below to read the full article by Jeff Cox for HubSpot.

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